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About Us

Well-Rounded Wealth Leadership

When your financial life includes a business, retirement decision, estate question, insurance need, or family transition, one answer is rarely enough. We help clients look across the full picture so decisions about wealth, taxes, retirement, and legacy are considered together, not in isolation.

Meet Your Advisor, Daniel O'Brien

Meet Your Advisor, Daniel O'Brien

Dan’s background gives clients a broad place to bring financial questions. Before founding and growing Advanced Planning Consultants, he built decades of experience through accounting, law, business ownership, estate planning, insurance, and financial planning. Today, he works with clients who want more than a product recommendation, they want someone who can help them understand how the pieces fit together.

Broad Experience for All the Questions You’re Asking

Broad Experience for All the Questions You’re Asking

Business owners and professionals often bring questions that do not fit neatly into one category: What happens after I sell? Will I have enough to live off? How do I transfer wealth to the next generation? With experience across accounting, law, estate planning, insurance, and financial planning, we help clients think through how each decision may affect the next.

How We Approach Every Client Relationship

The right plan should reflect the people, priorities, business realities, and family questions behind the numbers.

Well-Rounded Expertise

Clients are not dealing with financial questions in isolation. We help connect tax, wealth, retirement, and legacy planning into one coordinated strategy.

Problem-Solving Approach

We’re honored to help clients solve their most unique challenges. We provide informed guidance they can rely on through complex decisions in every life stage and business cycle.

Coordinated Leadership

By leading clients’ professional networks across discipline, we help coordinate a more organized planning process so each decision supports the broader picture.

Relational & Personalized

We take time to understand the people, priorities, and questions behind each financial decision. Every strategy is shaped around the client’s goals, family, business, and long-term vision.

Problem-Solving Strategies Built for Complex Transitions

Problem-Solving Strategies Built for Complex Transitions

We work with clients who are making decisions that can shape the next decade or the next generation. That may mean preparing for a business sale, creating retirement income, protecting a family, or coordinating with outside professionals. Our goal is not to hand you the same proposal another advisor might offer. It is to build around the actual problem in front of you.

We’ll Help Coordinate Your Best Path Forward

We’ll Help Coordinate Your Best Path Forward

Business sales, retirement transitions, estate planning, tax strategy, and investment decisions can easily become separate conversations. We help clients coordinate those conversations so one decision does not work against another. That often means clarifying priorities and keeping the focus on what life, business, and family need to look like.

Institutional Support For Every Client

Through our relationship with Cetera, we have access to additional technology, investment resources, research, and planning support designed to help serve clients through changing markets and complex financial decisions.

 Our Cetera Broker/Dealer

Cetera provides resources and platform support that help us serve clients by giving them access to planning tools, account technology, and investment resources.

Learn About Cetera

Cetera Investment Management Team

The Cetera Investment Management team provides research, market perspective, and investment support that can add depth to the planning process.

Meet The CIM Team


Questions Clients Bring Before Big Transitions

  • We primarily work with business owners, professionals, executives, individuals, families, pre-retirees, and retirees in Boston, the South Shore, and beyond.

  • We help owners look at business value, succession, risk management, retirement income, and what may be left after a sale so the transition connects to their personal wealth plan.

  • Our planning perspective is shaped by experience across accounting, law, estate planning, insurance, and financial planning. That background helps us connect decisions that are often handled separately.

  • Yes. When your planning involves multiple professionals, we can help organize the conversation so tax, legal, wealth, retirement, and legacy considerations are aligned.

  • The earlier the better. If you are thinking about exiting a business in the next three to five years, it is worth reviewing value, tax exposure, succession, and retirement income now.

Who We Work With

Business owners, professionals, families, and retirees come to us when financial decisions begin to overlap with business, tax, retirement, and legacy questions.

Meet Our Clients

Our Approach

Our process starts with your current picture and moves through discovery, advanced analysis, integrated recommendations, implementation, and ongoing guidance.

See How We Work

Connect With Us

Have a business sale, retirement question, or planning decision on your mind? Reach out to start the conversation.

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